Oprah Winfrey introduces frozen skillet meals to grocery storesAugust 5, 2019 0 By Archana Chaudhary
You get tortellini! You get tortellini!! Everybody gets tortellini!!!
Oprah Winfrey is not only the queen of all media; she’s angling to be the queen of frozen food supermarket aisles.
This week, the billionaire businesswoman added a new frozen meal product to her expanding O, That’s Good! brand line of grocery store items.
This go round, Winfrey’s “frozen skillet meals” are introduced in six different varieties: Chicken Alfredo, Garlic Chicken & Potatoes, Chicken Margherita, Italian Sausage & Rigatoni, Southwest Style Chicken & Penne and Three Cheese Tortellini.
And of course, there’s a twist of cauliflower — a favorite superfood of the Weight Watchers spokeswoman, who previously launched refrigerated soups, sides and frozen pizza with Kraft Heinz.
“Comfort food gets a bad rap, but not anymore,” Winfrey said in a statement. “With my skillets, there’s a twist of veggies in the sauce, but they taste so good you’d never know the difference. These are inspired by my dinnertime favorites and you’re going to love how easy they are to make!”
Retailing for around $7, the line promises to be free of artificial flavors, dyes and preservatives and come in six delectable flavors that are ready in minutes.
“Oprah Winfrey wanted to develop her first food line and bring a delicious veggie twist on comfort food classics to everyone’s table,” Chris Urban, who heads up the Mealtime Stories division of Kraft Heinz, told The Daily News
And if Winfrey isn’t busy enough with her successful media enterprise – encompassing television and publishing — she worked closely with the creative team of chefs at the Pittsburgh based food and beverage giant to develop the full line of products.
Urban said Oprah tasted and approved each item in the line.